The CEO who brands and turns them around

Some executives grow brands. Others fix them. This week’s candidate has done both. A commercially driven leader with 25 years in apparel, footwear, and lifestyle, she has scaled global businesses for blue-chip brands and turned companies around as CEO.

Scaled a Global Apparel Business

As head of global apparel for a leading sporting goods brand, she grew the business from $29M to $261M over 8 years, with growth up to 46% year over year.

Turn-Around CEO, Twice

As CEO of a heritage consumer brand, she delivered $1.6M EBITDA and $650K net income within 10 months. As CEO of a PE-backed multi-brand distribution portfolio, she lifted net margin 4 points and cut lead times from 210 to 120 days.

Commercial and Brand Builder

Grew a leading footwear brand’s global business from $260M to $400M in 3 years, and built a $25M+ direct to consumer business from scratch at a comfort footwear brand.

People-First Leader

A credentialed executive coach, she builds high-performing teams through culture, accountability, and commercial discipline.

Based in Pennsylvania. Open to CEO, President, and Chief Commercial or Marketing Officer roles in apparel, footwear, and lifestyle across North America and Europe.

To learn more, contact Maddy Simmons: